Stop explaining your business to your AI every single time.
Write it down once, properly, and everything after that gets easier. Give it a few weeks and you will be better with AI than 99% of the people using it.
A live build session every working day. The actual files, to download and keep. And people doing the same thing alongside you.
€97 a month, or €799 for the year. Cancel any month.
Not sure yet? Watch a session first. They are free, they run every working day, and nothing is cut out.
Run by the practice Disney, the WHO and Bertelsmann hire privately.
You are not behind. Your AI just keeps forgetting you.
You use AI most days. You have watched the videos. You have built things that worked once. And still the results are fine, never great, and every time you sit down you start again from nothing.
That is not laziness, and you are not slow. Your AI simply does not remember you.
Every new chat starts blank. It has never met your clients. It does not know your prices, your standards, how you write, or why you said no to that idea back in March. So you spend the first twenty minutes telling it everything again, and then do the real work already tired.
MIT looked at the same thing inside big companies. They found 95% of AI projects made no measurable money. Not because the tools were bad. Because nothing was ever written down and kept.
The same thing is happening on your laptop, one chat at a time.
MIT, State of AI in Business 2025
The people getting ahead are not smarter. They just stopped starting over.
They are not working harder than you. They are not more disciplined. They found a way of working that does not begin at zero every morning.
Here is where your time goes instead.
Explaining who you are and what your business does all over again, because the AI you used last week remembers none of it.
Watching a perfect setup on someone else’s video, then losing hours and your patience trying to make it work on your own case.
Losing it at the AI for not getting you, then doing the job yourself again, or quietly dropping a good idea.
Working one chat for hours with real results, then watching it get dumber and dumber until you feel like you are talking to an imbecile.
Following another expert, feeding it all to your AI, and being empty-handed a week later because you never actually used any of it.
Doing it by hand anyway, because you think AI cannot do it your way, or you cannot see how to hand it over without breaking something else.
None of that is your fault. All of it is exhausting. And it quietly eats the energy you needed for the work that actually matters.
Give your AI a memory.
Not a cleverer prompt. A file.
You write down what your AI needs to know about your business. Who you serve. How you work. What good looks like. What to stay away from. Once, properly. Then you hand it over at the start of every job.
That is the whole trick. It is not complicated, and almost nobody does it.
Write one and the guessing stops. Write ten and you are holding something a new model cannot take away from you, because it was never inside the model. It sits on your computer. You can open it and read it.
The tools are cheap and getting cheaper, and you should switch the moment a better one shows up. What you keep is the part you wrote. That is the only bit that adds up over time.
What changes, day to day
You stop repeating yourself
The setup lives in a file now. Open it, hand it over, get on with the job.
You stop fighting other people’s tutorials
Every walkthrough here tells you why, not just where to click. So you can change it to fit your case instead of forcing it.
You stop giving up and doing it by hand
Things break here, live, on camera. You watch them get fixed, instead of quietly dropping the idea on your own.
You stop babysitting one long chat
No more hoping a three-hour thread holds together. Start fresh whenever you like. The file remembers for you.
You stop saving videos you never open again
You leave with the finished thing itself, not a recording sitting in a folder.
You stop assuming it is not safe
You watch it get built and checked, mistakes included, so you find out what safe actually looks like.
Then you already know this works. The harder part comes next.
Some people reading this already do it. A file with the business in it, instructions that carry over, a setup that does not begin at zero. That is rarer than it should be, and you did not need this page to tell you so.
So here is what tends to happen next, because it happens to everyone who gets that far.
The files multiply. Some go out of date and you are no longer sure which. You have built things that work and quietly stopped using half of them. And the question changes underneath you. It stops being “can I get the AI to do this” and becomes “is this worth doing at all.”
Nobody can sell you an answer to that one, because it does not package. You get it by watching somebody decide, over and over, with the reasoning out loud, including the times the answer turns out to be no.
That is what the daily sessions actually are. Not a course on setting up files. Someone running a business on this, choosing what to build next, in front of you, unedited.
You still do the building. On purpose.
Knowing what is worth building in your business is the part that keeps paying off. New model, new tool, new price: it survives all of them. Nobody can hand you that. You get it by doing it.
So we take the fiddly parts away and leave you the deciding.
Which means this is not for someone who wants it all done for them. That is a different thing, and it costs a lot more.
You can watch it work before you pay a cent.
The daily sessions are free. Not a trial. Not a taster. Not the first three. They run every working day and you can watch as long as you like. Ten have run so far, and nine of them are already in the library.
Nothing is cut out. The builds that fail stay in. You hear the thinking out loud while it is still going wrong, which is the only way you ever find out whether someone knows what they are doing.
So you do not have to believe a sales page. Go and look, today, and make up your own mind. Paying gets you what lasts after the session ends: the recording, the transcript, the file, the walkthrough, and the room.
The same people Disney, the WHO and Bertelsmann hire privately.
They hire this practice at the top end: a Head of AI on loan, working sessions, months at a time. In here you watch the same work happen live, for €97 a month.
Four finished tools. Free, whole, nothing asked of you.
You do not have to take any of this on trust. These are not samples with the good parts taken out. They are the real thing, open in full, no sign-up.
You have bought something like this before and never used it.
I know. Most people reading this have a folder of courses they opened twice.
Here is the difference. A course gives you information and hopes you do something with it. Here you leave with the thing itself, finished, ready to use that afternoon.
The guarantee is built for exactly this. It does not ask you to be happy. It asks you to turn up four times and finish one thing. Do that, and if it was not worth it you get your money back and keep everything you made.
Do not do that, and this was never going to work for you. You should have your money back anyway.
Two ways to pay. You get everything either way.
What you get
- A live session every working day, recorded the same day, with a transcript.
- The files built in them, to download and keep.
- Written walkthroughs that explain the decision, not just the clicks.
- Five short routes into the library, sorted by what you are trying to do.
- Somewhere to ask when you are stuck, and one open question session a month.
- Everything you download keeps working after you cancel.
The same Workshop, the same library. Nothing to commit to for a year. Cancel any month.
Join monthly →The founding rate, for the first 50 members or until 31 December, whichever comes first. It stays your price for as long as you stay, while the library keeps growing. After that it is €1,490.
Join for the year →One seat, in your name. Everything you download stays yours: real files you can open, still working after you cancel, and after the model you made them with has been replaced.
Would rather talk it through first? Book thirty minutes with Daniel. No pitch, and no need to join afterwards.
Those two things are simply what makes it work. Someone who does both almost never wants the refund. Someone who does neither should have their money back.
The questions people actually ask.
Do I have to be there every day?
No. You owe nothing. Everything is recorded, so a session you miss is not a session you lost.
Is this coaching?
No. You are not buying my calendar at this price. If you want an hour a day on your own business with someone in the room, that is a different thing at a different level.
Do I need to know how to code?
No. None of this is normal programming. You tell the AI what you want in plain language and check what comes back. That is the actual skill, and it is what these sessions train.
Will this work for my line of work?
The way of working carries over. The details will not be built for you: you take what you see and fit it to your own case, which is exactly the skill you are here to pick up. If you want it built for your business specifically, that is the bigger engagement, not this one.
I already have this set up. Is this too basic for me?
Then skip the first half of this page. The sessions are not a tutorial on making files. They are someone deciding what is worth building next, out loud, most working days. If you already have the files and are less certain what to point them at, that is exactly the gap.
How much time do I need each week?
As much or as little as you want. Watch daily if you like the habit, or catch up on a few recordings when you have an hour. Nothing is scheduled around you, and nothing is lost if you miss a week.
Do I need any particular software?
No. Bring whatever you already use, or nothing at all. This is not about one tool. It is about the way of working underneath, which outlasts whichever tool is popular this year.
Can I cancel any time?
Yes, on the monthly plan, and you do not have to explain yourself. Everything you have downloaded stays yours either way.
Or we build it with you.
Some people do not want the practice. They want it built into the business, with someone senior sitting in, and their team shown how to run it afterwards. That is a different job at a different price, and it is most of what this firm does.
The Workshop is not a cheaper version of that. It is the other option: you build it, you keep it, and you keep knowing how it works.
The library got bigger this week. Whether you were here or not.
Every working day another session runs and another file goes in. That is the whole reason to start now rather than later. Later costs more, and starts you further back.
Or come to a session first. It is free, it is today, and nothing is cut out.