Business-to-Life

We build the business
your vision needs.

For owners who are still involved in nearly everything. We build what brings in the right clients, takes the busywork off your desk and shows you your numbers every single day. Plus, we make sure your team gets the skills they need so you can delegate and trust them (even) more. Let’s build together. We will keep it performing like clockwork.

A sunlit lounge with leather chairs in front of a grand backdrop.
Where most owners stand

Your business should
pay for your life.
Not eat it.

23%

of small German firms used AI in 2025. For large firms it was 57%. The difference is know-how, not money.

Destatis, IKT-Erhebung 2025 (firms with 10+ employees)

New clients come through your network. That works, but you can’t plan it. And everything still runs through you, often late at night.

You have tried to fix it. An agency took the setup fee and delivered nothing. You paid for tools and stopped using them. Maybe an AI consultant for your small business left you a plan and nobody to build it. Maybe you built something yourself with AI, and it works as long as you look after it.

The Firm

We build what your business needs, so you can stay great at your thing.

Think of building a house. You say how you want to live. The builder plans it, brings in every trade, builds it room by room and hands you the keys. When something breaks, they come back. We do the same for your business. We call it Business-to-Life: First we ask what your life needs your business to do. Then we build exactly that, one part at a time.

One part at a time
Each part works before the next one starts.

We start with what pays off soonest: New clients, answers to enquiries, offers and invoices. You see each part working in your business before we move on.

All connected
One business, not ten tools.

Your website, your enquiries, your clients and your invoices use the same information. Nothing is typed twice. You see what is happening at a glance.

Kept working, and yours
We stay responsible. You hold the keys.

We keep it running and fix it when something breaks. You can always see what it does and why. It is written down, it belongs to you, and your data stays where you decide.

A wide spiral staircase in a grand old building.
The work behind the firm

Organisations Daniel Förster has worked with.

Disney
Kellogg's
International Hospital Federation
Bertelsmann
World Health Organization, Regional Office for Europe
European Innovation Council
Philips
Sanofi
Lagardère
NHS Commercial Solutions
How we work

Start small.
Grow from what works.

It starts with a conversation, owner to owner. Then comes one small, paid first build in your business. You see it working before you decide on anything bigger. Want to learn to build it yourself instead? That is The Worldshaper Workshop: Daniel Förster’s daily build sessions, run by Thane Alaric.

Where most start
A first build in your business

For example an assistant that answers enquiries in your voice, a client form that collects everything before the first appointment, or articles that bring people to you through Google.

Outcome: Something working in your business, and someone who keeps it working
Be understood in one sentence

Daniel and Chris make your business look and sound as good as your work is.

Outcome: People understand what you do, and why you
Your whole business, step by step

In 90 days: Clients, sales, service, admin and numbers, all connected. Your team learns to run it.

Outcome: A business that does not need you for every step
A sparring partner at your level

An owner who tells you honestly what to focus on, while we build.

Outcome: Clearer decisions, sooner
A senior AI lead in your business

Someone experienced who leads your AI work from the inside, without an eighteen-month search.

Outcome: Senior judgement from day one
Doing it yourself

Why not just do this
yourself?

You can. Building with AI has never been cheaper, and many owners and their teams now do it themselves. That is good. But four things changed at the same time. Together, they are a lot to hold.

Everything you produce and offer is repriced.

The value of everything generic falls towards zero. The value of what only you have rises: Your specialities, your know-how, your data, your customers, your brand and your judgement. But only once they are systematised, so they work for you every single day, not only when you are in the room.

It’s loud out there, and anyone can look professional.

Polished output is now within anyone’s reach, with or without experience. Trust moves to the people you can see building and delivering. And checking becomes the scarce skill: An AI agent delivers what is plausible, not what is correct, and it won’t report the data leak it left open for others to find.

Every department of your business is now one system.

Marketing, sales, IT, legal, support, product, delivery and finance now run on the same data. Silos don’t work anymore. The advantage lies in combining your systems and data with your own intelligence. That needs you or a crucial employee, supported, not replaced, by AI agents doing the detailed work.

The ground keeps moving, faster every month.

Nearly no one knows what will be possible, or simply expected by your clients, in 3, 6 or 12 months from now. A system nobody owns falls behind. And nobody can be an AI, legal and business expert at once, while also mastering their own craft. So how do you make sure your business doesn’t get left behind?

Keep building. We make it hold.

You keep
Your craft, and what you built

We don’t throw away what works. You keep trying new things, and you keep the decisions that are yours.

We make it hold
Everything around it

We check what you built against how your business earns money. We keep what is good and make it work with real clients and real data. Then we keep it working.

Why a firm, not a hire

Why not just hire
someone for this?

Because it rarely works out. You search, you train, the first builds fail, and then the person leaves. That easily costs eighteen months and a lot of money. And one person can’t cover sales, service, finance and IT, and keep up with how fast this moves.

We start on day one and we stay. You get senior people and a team behind them, without betting your business on one hire.

What you get instead

Owner to owner. You talk to someone who has built nine businesses himself. He thinks about your whole business, not only the task on the list.

One firm for all of it. An agency covers one area. A consultant leaves a plan. We plan it, build it, connect it and keep it running.

Every build gets a second pair of eyes. Whether you, your AI or we built it, someone else checks it against how your business earns money.

A network behind us. When you need a senior person we don’t have in-house, we know one. Some of them are below.

A person in a white shirt in a warm, softly lit room, caught in gentle motion blur.
Team & Partners

Senior people, on your
side of the table.

Daniel Förster, Managing Partner
Daniel Förster
Managing Partner

I start where most advisors never look: What your life needs your business to do for you. That is how I plan my own businesses, and it is where we start with yours.

I have built nine businesses: As founder, co-owner, in agencies and with clients big and small, often from the inside as COO, CFO and CMO. I know AI, and the systems around it: CRMs, websites, software, funnels, sales and leadership. I have worked with more than 2,000 founders, and Thane Alaric runs on the same systems it builds for its clients.

And plainly: To live a full life, a truly wholeful life, lots of money is necessary, plus the resources to make a difference. So we build what pays for itself. We get paid a fraction of what we build, and we invest it in our own training, our systems and A-team players, so we can play with the best.

  • 9 businesses built
  • 2,000+ founders
  • COO, CFO and CMO in practice
“Execution is not the bottleneck anymore. It’s how fast you can review, assess, decide well.”
Daniel Förster, Managing Partner
Senior people we can bring in

Through Daniel’s personal connections, we can bring in senior people for what your business needs next: Capital, law, PR, media, sport and international markets.

Ketan Makwana
Ketan Makwana
Strategy, investment and international expansion
International group in sports, media and entertainment
Sir Eric Peacock CMG
Sir Eric Peacock CMG
Capital markets, M&A and boards
Chairman of high-growth companies, former non-executive director of UK Export Finance
Jimmy Nguyen
Jimmy Nguyen
Blockchain, law and emerging technology
Founding President, Bitcoin Association
Claudia Jericho
Claudia Jericho
Creative industries and EU innovation
EIT Culture & Creativity, 30 years in cultural policy and the creative economy
Andrew Bloch
Andrew Bloch
PR, marketing and communications
Co-founder, Frank PR
Pearce Clune
Pearce Clune
Venture capital and digital assets in the Gulf
True Global Ventures, Dubai
Steven James
Steven James
Startup law, IP and contracts
Founder, MoFounders
Ray Mia
Ray Mia
Music and entertainment
Universal Music · Eros Innovation
Stefan Schulz
Stefan Schulz
Streaming, media and the German market
Founder, ConvertMedia, Berlin
Pal Chohan
Pal Chohan
Music tech and generative AI
TikTok · BBC · Kobalt Music
Julie Barber
Julie Barber
Investment readiness and fundraising
Author of “Investor Ready”
Scot Gardiner
Scot Gardiner
Sports business and football
Former CEO, Inverness Caledonian Thistle FC · Tottenham Hotspur · Rangers
Taryn Williams
Taryn Williams
Marketplaces, talent and the creator economy
Founder, WINK Models and theright.fit
A quiet armchair by a city window.
Start with a conversation

Start with what you have.
Build what your vision needs.

Thirty minutes, owner to owner. Tell me what you want your business to do for you, what you have tried and where you are stuck. You leave knowing if a first build makes sense, or what fits better.

30 minutes. Bring the one or two things that matter most right now.