AI transformation, done the right way

Become an AI-first company, and own what you build.

Thane Alaric installs the AI systems that make your growth predictable, and architects them so you own the engine instead of renting it. The models stay cheap and swappable. The advantage stays yours.

A sunlit lounge with leather chairs - quiet authority before a grand backdrop.
The gap is opening now

Most companies rent
their intelligence. Then
it stops being theirs.

95%

of enterprise AI pilots delivered no measurable return, not because the models were weak, but because they were never integrated into how the company works, or owned.

MIT, State of AI in Business 2025

Most companies use AI the way they rented software in 2010, a tool here, a subscription there, the real intelligence sitting on someone else’s server. It works until the bill, the model, or the vendor changes. Then the thing you built your operations on belongs to someone else.

The leaders pulling ahead are doing the opposite. They are building AI systems they own, portable across models, open to inspection, and an advantage that grows over time instead of one a competitor can simply subscribe to.

The distance between the two compounds every month. Falling behind is not a flat cost, the leader’s head start and your own entanglement both grow.

The Firm

We take care of everything AI, so you stay great at your thing.

Thane Alaric is an AI-transformation firm. A vendor sells you deliverables and leaves. We hold the architecture, strategy, and governance of your AI operations and own the outcome with you, so you keep only the decisions that are actually yours.

Architecture
Where the blueprint gets owned.

We build the AI systems that run your business, designed to be yours: model-portable, documented, rebuildable. No black box you can’t open.

Strategy
Where own-vs-rent gets decided.

We decide what to build and what to rent, which model, which workflow, so every euro of AI spend buys advantage, not lock-in.

Governance
Where it stays yours, and stays safe.

We keep your AI auditable, compliant with the EU AI Act, and under your control: one source of truth for the decisions that matter.

A sweeping spiral staircase in a grand institutional interior.
The work behind the firm

Work led by our Managing Partner, Daniel Förster.

Disney
Kellogg's
International Hospital Federation
Bertelsmann
World Health Organization, Regional Office for Europe
European Innovation Council
Philips
Sanofi
Lagardère
NHS Commercial Solutions
The Method

Own the blueprint.
Rent the factory.

The models are the factory: rent them cheap, and swap them the moment a better one ships. The blueprint is the part that makes you money: the systems, the context, the workflows, the accumulated judgment of how your company actually works. That part you own.

You own
The blueprint

A new model, a price hike, a vendor you’ve outgrown: none of it forces a rebuild. The buyer’s power stays on your side of the table.

You rent
The factory

The models, agents and tools: best-in-class, deliberately cheap, and switchable. Rented capacity, never the source of your advantage.

How we work

The relationship,
not a transaction.

We meet you where you are and own the outcome from there. Every engagement is the first cycle of a longer relationship: you own what we build, and the work compounds across the business. We start with whichever door fits.

The flagship
The 90-Day Client-Acquisition Engine

A working, owned engine for winning clients, built with your team in ninety days, then yours to run.

Outcome: a predictable pipeline you own
AI-Readiness Assessment

A scoped read of what you own, what you rent, and where the next advantage is.

Outcome: a clear map of own vs rent
Brand & GTM Foundation

The positioning and brand layer your growth runs on, clarified and owned.

Outcome: a foundation your engine runs on
Fractional Head of AI

Senior judgment leading your AI, on retainer, without the eighteen-month hire.

Outcome: senior AI leadership from day one
Built-to-Own: Marketing & Growth

A website, content, ads, and social, run as one coordinated team instead of five different vendors.

Outcome: one marketing team, not five vendors
Why a firm, not a hire

Why not just hire a
Head of AI?

Because the math doesn’t work. Find the right person (six months), train them (six months), absorb the first failed builds (three months), replace them when they leave (three months): eighteen months gone, the budget spent, your competitors further ahead. And a single internal hire still falls behind a field that moves this fast.

A fractional Head of AI removes the eighteen months on day one. You get senior judgment leading your AI now, and you are not betting the company on one CV.

A person in a white shirt in a warm, softly lit room, caught in gentle motion blur.
Team & Partners

Senior people, on your
side of the table.

Daniel Förster, Managing Partner
Daniel Förster
Managing Partner

Daniel Förster is the Managing Partner of Thane Alaric. For over a decade he has built and run companies, served over 2,000 founders, and worked as the embedded operator (COO, CFO and CMO in function) inside founder-led businesses. He now leads Thane Alaric, where companies become AI-native the right way: own the engine, rent the models, keep the judgment that’s yours.

  • 2,000+ founders served
  • Integrated CXO (COO, CFO, CMO)
  • 15+ years building companies
“Execution is not the bottleneck anymore. It’s how fast you can review, assess, decide well.”
Daniel Förster, Managing Partner
Lyra Noor
Lyra Noor
Business Strategy & Coherence Specialist, Senior Consultant
Makes sure that strategy, tactics, brand, marketing, how your team performs, the whole culture, and customer experience are coherent – and fully align towards the goals you’re setting as the leadership team.
Christopher Hackmann
Christopher Hackmann
Brand & Design Partner, Soulvision Studio
Main brand & design partner for making sure the visuals represent what you actually want to bring across – producing everything we need to get our marketing, sales, and message out there.
A quiet armchair by a city window.
Start with a conversation

Stop renting your advantage.
Start owning it.

In one working session we map how your company uses AI today, what you own, what you rent, where it breaks, and show you the single highest-value move to make next. No pitch deck. You leave with a plan either way.